If you are reading this, it is unlikely that you are experiencing ASMR. If you were experiencing the perceptual condition now known as Autonomous Sensory Meridian Response, you would be in a better place, tingling away from your head down your spine in a hypnotic golden bubble. If you could hear the keys of my keyboard click as I type, it might be enough to send you into the experience. As I write and think about ASMR I can't quite get there. For me, writing, reading, and talking require a kind of focus and engagement that dissolves or makes impossible the outside-of-time quality of ASMR.
When I have the chance to meet my customers in person, our first connection is through aromatherapy. I hold up spoonfuls of our clay and yogurt cleansers for them to inhale, mist a hydrosol into the air between us and invite them to walk into clean, soft drift. Finally I offer the bottles of our moisturizing oils for them to breathe in. I like to guess to myself which I think they might like best and offer that first. I can't say that I guess correctly, but I have noticed there are specific responses that follow certain oils. The Moisturizing oil with Neroli and Frankincense elicits an expression of relief and resonance, a recognition of something that was once close and safe and dear, but now maybe a bit far off--as if they lost track of it for a little while. Some can't help but affirm-- to themselves more than to me: "oh I love neroli", in a way that is unique for the love of neroli. And why wouldn't they? Spectacularly fruiting and flowering at the same time, the bitter orange tree, Citrus aurantium, var. amara is at once the promise of joy and its fulfillment.